This hands-on action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing ideas and opportunities that you envision. This course adopts the "DO Your Venture" ideology, which will teach you common paths that entrepreneurs take while launching their own ventures.This course gives you an understanding of the tools and techniques used for generating ideas, allows you to test these ideas in the field and gather feedback. The course will also help you understand the entire product development process from the product idea to eventual launch with an appropriate business model. It will help you learn how firms can identify significant existing or latent user needs and how they can use this understanding to develop new products or services to meet those needs effectively and efficiently. + Read More - Read Less
Prof. Prabhu's areas of research and teaching are Product Innovation, Strategic Management and Entrepreneurship. He has published in leading journals like the Academy of Management Review, Research Policy and was invited to be on the editorial board of the Journal of Management, US.
Associate Professor, Entrepreneurship
Indian Institute of Management, Bangalore
Prof. Bhagavatula’s research interests are in two partly overlapping domains - Entrepreneurship and Social Networks. In Entrepreneurship, his interests are in both low and high technology firms of India. In the Social Network domain, he is interested in understanding the influence of social capital on performance of entrepreneurs and teams. His research work has been published in the Journal of Business Venturing (JBV), Entrepreneurship Theory and Practice (ETP), Strategic Entrepreneurship Journal (SEJ), and IIMB Management Review.
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