TCS iON Industry Honour Course - Customer Experience Testing
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Branch - Electronics and Communication Engineering, Computer Science Engineering and Information Technology, Mechanical Engineering
It is imperative for business enterprises today to focus on providing a positive customer experience to build brand loyalty, trust, affinity, and eventually turn customers into evangelists for their products, services and service offerings. According to a study conducted by Grand View Research, Inc., the global customer experience management market size is expected to reach US$23.6 billion by 2027, registering a Compound Annual Growth Rate (CAGR) of 17.7% from 2020 to 2027.
The Customer Experience Testing course aims to provide a seamless customer experience for both - internal and external stakeholders. Customer experience in terms of performance, usability, compatibility, and accessibility of the application system is as much relevant for business users working with enterprise grade technology as it is for end-users who are offered market-facing products and services. The key to successful customer experience is to perform effective testing which goes beyond mere functional testing. The non-functional testing parameters would include performance, compatibility, usability, security, and accessibility. This course covers every aspect of non-functional testing, processes involved, skills needed, tools used, and hands-on experience with practical examples.
- The course provides hands-on session on how customer experience can be achieved by using non-functional testing tools. Some of the key tools used in the practice sessions include JMeter, Morae, NonVisual Desktop Access (NVDA) and Web Accessibility Toolbar (WAT).
- Students will have to leverage this environment to complete the industry assignment as well as to complete Part B of the summative assessment.