TCS iON NPT - Digital Marketing

Level: Foundational

Reach Your Dream Job with Certification in Digital Marketing

(Inclusive of all applicable taxes)
Application Guidelines
Next Test Date

Last Date to Apply

Upcoming Exam Date(s)

(Applications are Open)

Next Test Date

Last Date to Apply

Upcoming Exam Date(s)

(Applications are Open)

    About the Test

Who can Apply

Freshers and professionals with up to 2 years of work experience

Students who are in their pre-final or final year, pursuing any degree

Anyone aspiring for Digital Marketing job roles in top corporates




Jobs and Industry Trends

Test Coverage

  • Total Questions - 26
  • Total Marks - 40
  • Total Time - 60 Mins
View Syllabus

Part - A Test of Knowledge

  • Website (Design, Development and Content Marketing)
  • Mobile (User Experience, Testing and Optimisation)
  • Social Media (Customer Engagement and Brand Campaigns)
  • SEM (Search Engine Marketing) (Search Engine Optimisation, PPC - pay-per-click campaigns)
  • Campaigns and Analytics (Lead Generation, Measurement and Analytics)
  • Case Study
  • Questions - 20
  • Marks - 20
  • Time - 25 Mins

Part - B Test of Application

  • Website
  • Mobile
  • Social Media
  • Search Engine Marketing
  • Campaigns and Analytics
  • Questions - 6
  • Marks - 20
  • Time - 35 Mins

    Career Prospects and Opportunities

  • The world today has metamorphosed into a digital globe, and everyone has realised the value of being on the digital platform. With SEO, SEM, and social media becoming the basic need for growth, organisations are reportedly spending above 15% of their budget on digital marketing. The Digital Marketing industry, thus promises Freshers a bright career. In fact, reports show that the digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, which is thrice its current value (Goldman Sachs).
  • Average salary ranges between ₹ 2 - 6.5 LPA.
  • Roles offered: Digital Marketing Specialist, SEO Analyst, SEM Specialist, Content Marketing Manager, Social Media Manager, You Tuber, Affiliate Marketer and many more.
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Key Features

A structured test designed by subject matter experts and aligned with industry expectations

Standardised benchmark test that validates role-specific core skills to perform various job roles

Access to top corporates looking for talent on the TCS iON Job Listing Portal

Strictly invigilated Test conducted ONLY at TCS iON Authorised Exam Centres spread across India covering all major locations

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