Digital Marketing Manager Full-time



Hooghly, West Bengal (5)

Onsite job : YES

Candidates who are located in Hooghly district or nearby Hooghly district will be more preferable

Urgent requirement is going on in Cybertoss Pvt Ltd for the post of a Digital Marketing Manager. Cybertoss is a core BPO Company in India serving clients globally over 5 years with IT enabled services including 24 x 7 customer Support with voice and non-voice process, E-Commerce Support, Web Research, Data Management, Admin Support including Web Design, Web development, Digital Marketing with SEO. Our company is growing rapidly and urgently in need for a Digital Marketing Manager. If you are looking for an exciting place to work, here is your opportunity.

Company Name: Cybertoss Pvt Ltd. (

Job Location: Serampore

Shift Timing: Rotational Shift(As per running project)

Opening for: Male Candidates / Female Candidates

Onsite job : YES

Preferably: BCA in Any Specialization, B.Tech/B.E. in Any Specialization, B.Sc in Any Specialization.

Roles and Responsibilities:-

∙ Plan and execute all digital marketing, including SEO/SEM, PPC and Social Media Ads.

∙ Design, build and maintain our social media presence

∙ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

∙ Identify trends and insights, and optimize marketing spend and performance based on the insights and drive marketing efficiencies across existing channels (including, but not limited to SEO, SEM, FB, YouTube, E-mail, SMS, notification as well as app marketing)

∙ Brainstorm new and creative growth strategies ∙ Plan, execute, and measure experiments and conversion tests

. ∙ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

∙ Instrument conversion points and optimize user funnels

∙ Maintaining and presenting weekly, monthly, and annual reports

∙ Collaborate with agencies and other vendor partners

∙ Should be able to guide graphic designers for high quality and convincing visuals

∙ Evaluate emerging technologies.

Provide thought leadership and perspective for adoption where appropriate

Desired Candidate Profile:-

∙ Proven working experience in digital marketing

∙ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

∙ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

∙ Experience in optimizing landing pages and user funnels

∙ Experience with A/B and multivariate experiments

∙ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

∙ Working knowledge of ad serving tools (e.g., DART, Atlas)

∙ Experience in setting up and optimizing Google Adwords campaigns

∙ Working knowledge of HTML, CSS, and JavaScript development and constraints

∙ Strong analytical skills and data-driven thinking

∙ Up-to-date with the latest trends and best practices in online marketing and measurement.

Company Benefits:-

∙ Direct employment

∙ Fixed Saturday - Sunday Off ∙ On-time salary

∙ Statutory compliance Included

∙ Performance Incentive

Provident Fund & ESI

Shift Allowance

Paid sick time

Paid time off

Role Specific Skills
  • Active Learning
  • Active Listening
  • Administration and Management
  • Category Flexibility
  • Clerical
  • Communications and Media
  • Complex Problem Solving
  • Computers and Electronics
  • Coordination
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • Design
  • Economics and Accounting
  • Education and Training
  • English Language
  • Fluency of Ideas
  • Inductive Reasoning
  • Information Ordering
  • Judgment and Decision Making
  • Learning Strategies
  • Management of Personnel Resources
  • Mathematical Reasoning
  • Mathematics
  • Monitoring
  • Near Vision
  • Negotiation
  • Number Facility
  • Operations Analysis
  • Oral Comprehension
  • Oral Expression
  • Originality
  • Persuasion
  • Problem Sensitivity
  • Reading Comprehension
  • Sales and Marketing
  • Service Orientation
  • Social Perceptiveness
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Writing
  • Written Comprehension
  • Written Expression

Bachelor of Computer Applications (B.C.A) - Any Specialization

Bachelor of Engineering (B.E) - Any Specialization

Bachelor of Science (B.Sc) - Any Specialization

Bachelor of Technology (B.Tech) - Any Specialization