Digital Marketing Executive Full-Time
Reachlocal Services Pvt Ltd
Posted By : Reachlocal Services Pvt Ltd
Mumbai, Maharashtra (10)
Role & Responsibilities:
- Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and ReachLocal internal platforms for a variety of clients
- Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
- Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly
- Monitor and administer ReachLocal proprietary dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
- Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve set quality benchmark
- Keep pace with search engine and PPC industry trends and developments
- Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and; diagnose the root cause and come up with solutions to improve campaign performance
- Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team
- Participate in scheduled calls with onshore team and share minutes of meeting ly
- Active Learning
- Active Listening
- Administration and Management
- Category Flexibility
- Communications and Media
- Complex Problem Solving
- Computers and Electronics
- Coordination
- Critical Thinking
- Customer and Personal Service
- Deductive Reasoning
- English Language
- Fluency of Ideas
- Inductive Reasoning
- Information Ordering
- Judgment and Decision Making
- Mathematics
- Monitoring
- Near Vision
- Oral Comprehension
- Oral Expression
- Originality
- Persuasion
- Problem Sensitivity
- Reading Comprehension
- Sales and Marketing
- Selective Attention
- Service Orientation
- Social Perceptiveness
- Speaking
- Speech Clarity
- Speech Recognition
- Systems Analysis
- Systems Evaluation
- Time Management
- Writing
- Written Comprehension
- Written Expression
Any Graduate
Any Postgraduate
Key Skills
- Excellent verbal, written and presentation skills
- Basic MS Word and Excel skills
- Proven Experience with digital marketing background
- Demonstrates expertise with third-party and publisher system administration and modification
- Excellent analytical and project management skills
Key Attributes
- Analytical and Strategic thinker
- Ability to prioritize workload and meet targets
- Very result oriented, creative, resourceful and exceptionally organized
Qualifications & Experience
- Full Time Bachelor’s degree
- 0-2 years of experience in Search Engine Marketing/Advertising, any corporate experience
Location:
• Goregaon East, Mumbai – India
Journey
- Mediclaim
- PF
- Term Insurance
- Transport Facility