Management Trainee – Marketing Full-time

Tata Power Company Limited

Posted By : Tata Power Company Limited

Anylocation (5)

Corporate Functions Brand Marketing (Require candidates with PG in marketing)  Hands on experience and understanding of Brand Development and Go-To Market Strategy  Proven track record of helping scale up and deliver business metrics through Brand Growth  Independently craft marketing campaigns including ATL, Retail and Digital, working in tandem with external agencies and partners  Be accountable for Brand Development, Positioning and Go-To Market strategy for new as well as existing brands  Anchor new product launches and categorize marketing initiatives  Be the brand custodian for the category, define and drive adherence to the overall brand philosophy and campaign design  Develop and maintain constructive relationships with stakeholders by managing their expectations and moving the project/business towards its stated goals  Measure and report performance of all marketing campaigns Renewables a. BD Utility Scale (Require candidates with Engineering Degree & PG in Marketing)  Assist in the entire bid management cycle  Develop knowledge of Techno commercial aspects related to Solar, Wind, Storage & Round the Clock Technologies & their integration to enable and aid in the Bid management process  Develop Knowledge of Commercial, Regulatory & Legal aspects of the Bid documents, Power Evacuation (CTU / STU), land and those related to renewables sector and ensure its application in the Bid management process  Develop Knowledge of Tariff Models & utilization of land / power evacuation Regulations etc. to enable and aid in the Bid management process  Establish networking with Govt / RE Nodal agencies / DISCOMS b. Marketing Services – Solar Rooftop (Require candidates with PG in Marketing)  Conduct market research to find answers about consumer requirements, habits and trends  Assist, coordinate & anchor the influencer & loyalty program  Provide data-driven analysis and insights to facilitate executive decision support  Monitor, track and report progress on key performance matrices of influencer program  Program-manage key initiatives and organize lead generating avenues to onboard influencers as per plan  Manage disbursement of influencers incentive scheme.  Liaise with external vendors to execute promotional events and campaigns  Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts  Undertake individual tasks of a marketing plan as assigned Key Skills Required Key skills required include the following:  Excellent spoken and written communication skills  Public speaking skills  Good organizational and planning skills  Ability to understand customer needs and desires  Creativity, Critical Thinking and problem solving  Knowledge of Digital advertising and Social media management  Good analytical skills  Consumer 1st thinking and ability to bring forth deep consumer insights for complex business problems  Ability to translate complex business and consumer tasks into brand propositions  Well-versed with MS Office (Excel, PowerPoint, Outlook and Word)

Role Specific Skills
  • Active Learning
  • Active Listening
  • Administration and Management
  • Category Flexibility
  • Clerical
  • Communications and Media
  • Complex Problem Solving
  • Computers and Electronics
  • Coordination
  • Critical Thinking
  • Customer and Personal Service
  • Deductive Reasoning
  • Design
  • Economics and Accounting
  • Education and Training
  • English Language
  • Fluency of Ideas
  • Inductive Reasoning
  • Information Ordering
  • Judgment and Decision Making
  • Learning Strategies
  • Management of Personnel Resources
  • Mathematical Reasoning
  • Mathematics
  • Monitoring
  • Near Vision
  • Negotiation
  • Number Facility
  • Operations Analysis
  • Oral Comprehension
  • Oral Expression
  • Originality
  • Persuasion
  • Problem Sensitivity
  • Reading Comprehension
  • Sales and Marketing
  • Service Orientation
  • Social Perceptiveness
  • Speaking
  • Speech Clarity
  • Speech Recognition
  • Systems Analysis
  • Systems Evaluation
  • Time Management
  • Writing
  • Written Comprehension
  • Written Expression

Master of Marketing Management (M.M.M)

 60% above throughout SSC, HSC, Graduation and PGPM/MBA  The applicant must not have any active backlogs (uncleared exams)  The applicant should have completed all academic courses (Under Graduation/ Post Graduation) within the stipulated tenure of course (e.g.: B.A./ B.Com./ B.Sc. in 3 year or B.E./ B. Tech. in 4 years, and MBA/ PGDM in 2 years)  Candidate should be willing to travel and be posted anywhere in India at office, plant, project site location etc.  Candidate to be declared medically fit by Company CMO

  • NA

TATA POWER recruits’ people for a wide variety of technical and administrative skills from across the country. It has come to our notice that certain misleading advertisements have been placed on portals claiming TATA POWER is conducting Off Campus Drive. Through this announcement, we wish to caution job seekers and educational institutions at large that these parties or persons are not affiliated to TATA POWER in any way. TATA POWER, as a policy, does not conduct Off Campus Drive. However, job seekers can login to the official website of TCS iON, register and apply for any job openings on the website without any reference to information on third party portals.

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