TCS iON ProCert - Digital Marketing Manager

Get Certified on Your Digital Marketing Proficiency

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Get ProCert Certified! Grab an opportunity* to work with TCS!

Assessment will be conducted online. For more details, please refer to the FAQs.

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About TCS iON ProCert - Digital Marketing Manager

TCS iON ProCert - Digital Marketing Manager is a 2-Part certification designed by top industry practitioners for experienced professionals to demonstrate their technical proficiency in Digital Marketing and enhance their industry credibility The proctored remote assessment will be conducted online allowing candidates to take the test from home using their laptop or desktop, without having to visit the test centre.

Who can Apply?

Working professional or job seeker with 2 to 5 years of relevant work experience

Minimum 50% in 10^th, 12^th and Graduation

Can be currently employed with TCS

Assessment Details

PART A

60 Minutes 40 Questions 40 Marks

Proctored Remote Assessment covering key areas in Digital Marketing, conducted online

PART B

90 Minutes 1 Case Study 60 Marks

Case Study-based Assessment to test application of Digital Marketing knowledge

Assessment Topics

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Digital Marketing Essentials (Number of Questions - 5)

Website/apps
Social media
Directories and listings
Chats/bots

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Website and Mobile Apps (Number of Questions - 10)

UI/UX design
Website
Mobile app
Website development technologies
A/B testing
CTA (call to action) and lead generation
Analytics and optimization

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Social Media Marketing (SMM) (Number of Questions - 10)

Social media planning
Driving customer engagement
User-generated content (UGC)
Online reputation management (ORM)
Social media analytics

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Search Engine Optimization (SEO) (Number of Questions - 5)

Keyword research
Content planning
Content marketing
On-page SEO
Off-page SEO
SEO analytics

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Digital Marketing Campaigns (Number of Questions - 5)

Campaign planning - target audience, digital media planning
Search (intent) marketing
Display (profile) marketing
Email (database) marketing
Remarketing
Drip marketing
Campaign analytics

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Integrated Digital Marketing Analytics (Number of Questions - 5)

Key performance indicator (KPIs) - definition
Measurement and analytics
Interpretations and learning
Experimentation and continuous improvement
Return on investment (ROI)

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Advantages of TCS iON ProCert - Digital Marketing Manager

Get Recognised - Gain recognition for your Digital Marketing Manager experience and expertise
Get an Edge - Stand out among your peers by enhancing your industry credibility
Get Noticed - Get career opportunities in Digital Marketing with top recruiters

Key Features

Validation of Practical Expertise in Digital Marketing by Industry Practitioners

Well Researched and High Quality Questions

Gain Access to Top Corporates Looking for Digital Marketing Manager Talent

Scheduled and Proctored Online Remote Assessments on the TCS iON Secured Digital Platform

Available Assessment Centres

Andhra Pradesh

Chirala
Guntur
Kakinada
Kurnool
Nellore
Rajahmundry
Tirupathi
Vijayawada
Visakhapatnam
Vizianagaram

Assam

Dibrugarh
Guwahati
Jorhat
Silchar
Tezpur

Bihar

Arrah
Darbhanga
Muzaffarpur
Patna

Chandigarh

Chandigarh

Chhattisgarh

Bhilai Nagar
Bilaspur
Raipur

Delhi

New Delhi

Goa

Panaji

Gujarat

Ahmedabad
Anand
Gandhinagar
Mehsana
Rajkot
Surat
Vadodara

Haryana

Ambala
Gurugram
Hisar
Karnal
Kurukshetra

Himachal Pradesh

Hamirpur

Jammu and Kashmir

Jammu
Samba

Jharkhand

Bokaro Steel City
Dhanbad
Hazaribagh
Jamshedpur
Ranchi

Karnataka

Bengaluru
Kalaburagi (Gulbarga)
Hubballi (Hubli)
Mangaluru (Mangalore)
Mysuru (Mysore)
Shivamogga (Shimoga)
Udupi

Kerala

Kannur
Kozhikode
Thiruvananthapuram
Thrissur

Madhya Pradesh

Bhopal
Gwalior
Indore
Jabalpur
Sagar
Satna
Ujjain

Maharashtra

Amravati
Aurangabad
Jalgaon
Kolhapur
Mumbai
Nagpur
Nanded
Nashik
Navi Mumbai
Pune

Meghalaya

Shillong

Mizoram

Aizawl

Nagaland

Kohima

Odisha

Balasore
Berhampur-Ganjam
Bhubaneswar
Cuttack
Dhenkanal
Rourkela
Sambalpur

Punjab

Amritsar
Bhatinda
Jalandhar
Ludhiana
Mohali
Patiala

Rajasthan

Ajmer
Bikaner
Jaipur
Jodhpur
Kota
Sikar
Udaipur

Tamil Nadu

Chennai
Coimbatore
Madurai
Salem
Tiruchirappalli
Tirunelveli

Telangana

Hyderabad
Karimnagar
Warangal

Uttar Pradesh

Agra
Aligarh
Allahabad
Bareilly
Ghaziabad
Gorakhpur
Greater Noida
Jhansi
Kanpur
Lucknow
Meerut
Moradabad
Muzaffarnagar
Noida
Varanasi

Uttarakhand

Dehradun
Haldwani
Roorkee

West Bengal

Asansol
Hooghly
Kolkata
Siliguri

Candidate Testimonials

Have a Question?

If you want to know more about our products, pricing or anything else

FAQs

1.How do I register and take TCS iON ProCert - Digital Marketing Manager certification assessment? +

Click on "Buy Now" on the "TCS iON ProCert - Digital Marketing Manager" product page.
Login with your TCS iON Digital Learning Hub credentials or sign up as a new user.
After login/sign up, you will be asked to share your details required to complete your registration process. This includes your name, email ID, phone number and other details.
In case of Buy Now: On successful submission of the registration form, you need to proceed to make the payment by clicking on "Click to Proceed."
In case of Activate Now: A pop-up window will open, where you need to enter the Licence Code and click on the "Activate Now" button. Once you click on the "Close" button, you will be automatically redirected to "My Dashboard".
You will receive a successful registration message on your registered email ID/mobile number.
Since this is an online assessment, you will not receive any hall ticket. However, you will receive the link to download TCS iON Assessment Launcher along with login credentials on your registered email ID four days prior to the scheduled assessment date.

2. After clicking on "Buy Now", I have submitted my details, however I have not made the payment. Will I be able to appear for the scheduled TCS iON ProCert - Digital Marketing Manager certification? +

Once you have submitted your registration details for TCS iON ProCert - Digital Marketing Manager, you need to mandatorily make the payment to appear for the exam.
Please note: Without making the payment, you will not receive the TCS iON Assessment Launcher link and login credentials for the upcoming scheduled TCS iON ProCert - Digital Marketing Manager certification exam.

3.When will I receive the TCS iON ProCert - Digital Marketing Manager certificate?+

You will receive the TCS iON ProCert - Digital Marketing Manager certificate on your registered email ID, once you successfully complete the assessment. Click here to view the sample certificate.

4.How is TCS iON ProCert - Digital Marketing Manager certification different from other certifications? +

TCS iON ProCert - Digital Marketing Manager is a certification designed by best known industry practitioners to enable working professionals gain recognition for their Digital Marketing proficiency. It assesses applied knowledge and skills of candidates in the Digital Marketing domain. Additionally, TCS iON will share the candidate's profile and certification details with top corporates for potential opportunities.

5.Will I get a refund of the fees if I don't take the assessment?+

No, there is no provision for refund of fees.

6. Can I reschedule TCS iON ProCert - Digital Marketing Manager assessment? +

No, it is not possible to reschedule the assessment. You can appear for the next assessment.

7. Can I take another attempt for the assessment? +

Yes. You can take additional attempts as per schedule by paying the assessment fee.

8. Can I apply for more than one TCS iON ProCert assessment? +

As TCS iON ProCert assessments are domain specific and conducted on the same date, you can apply for only one assessment at a time according to your work experience and expertise in a specific domain. However, if you are experienced in more than one domain, you may appear for that domain assessment on the next assessment date.

9.I am a TCS associate. Do I have to pay the registration fee of ₹2,999?+

No, you do not need to pay any fee at the time of registration. For TCS associates this certification is free.
TCS associates need to send an email to TCS iON HelpDesk at info.tcsionhub@tcs.com from their official TCS email ID with the subject line "Interested to Apply - Certification Name". They will receive the registration guidelines through email.

10.Will all qualifying candidates be reimbursed for the TCS iON ProCert - Digital Marketing Manager registration fee? +

The reimbursement policy for TCS iON ProCert - Digital Marketing Manager registration fee is applicable only to those who qualify and are selected for employment at TCS. They need to send an email to TCS iON HelpDesk at info.tcsionhub@tcs.com post their induction/selection by the concerned Business Unit within TCS. They will receive the reimbursement details through email.

11.How will I prepare for the certification? Is there any study material?+

TCS iON ProCert - Digital Marketing Manager is an assessment to validate your domain expertise on Digital Marketing. It is expected that you already possess the domain knowledge on Digital Marketing. However, to help you revise and prepare better for the assessment supplementary learning content is given on the website. You can purchase the courses relevant to your learning requirement by paying the additional price. The key areas of Digital Marketing that you will be assessed on are given on the website under Assessment Details.

12.What is the next step if I qualify the certificate assessment?+

Successful candidates will gain interview opportunity with TCS, subject to vacancies, eligibility criteria and TCS hiring policy.

13.What is the eligibility criteria to be considered for a job interview at TCS?+

Minimum 15 years of regular education (10^th, 12^th and 3 years of graduation)
Minimum 50% in 10^th, 12^th and Graduation
Part Time/Distance Education/Correspondence qualifications will not be eligible
Not have more than 2 years gap in career/academics

Note: The above criteria is non-exhaustive. You are requested to check and ascertain your eligibility.

14.What is TCS iON Remote Assessment and how will it be conducted?+

Identity Verification: The candidate's photograph is captured.
Attendance: The candidate appears for the test.
Continuous Remote Proctoring: By leveraging AI/ML for advanced face recognition features, machine proctoring along with remote human proctoring, the candidates will be monitored constantly, and malpractices can be detected through advanced audio-video analytics.
Test Submission: Test is submitted by the candidate after attempting all the questions or the test is auto submitted by the system once the duration has elapsed.

15.What are the system requirements for attempting the TCS iON ProCert - Digital Marketing Manager Remote Assessment? +

Windows/Ubuntu OS
Google Chrome browser
Minimum 2 Mbps internet connectivity
A working webcam

Note: The candidates will receive the link to download the TCS iON Assessment Launcher on their registered email ID 4 days before the assessment. They will also be able to attempt the Mock Test to get an experience of the exam. The remote assessment has to be attempted only on a desktop/laptop. It is not supported by mobile devices.

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